Give as you Live works with retailers via affiliate marketing. The premise of affiliate marketing is that in return for sending them a customer who completes a pre-specified action on the retailer's website, the retailer pays us a commission.
We donate 50% of the commission we receive, with the other 50% used to fund the ongoing development of Give as you Live Online, which is free to all charities and members. All donation amounts we display online represent the amount the charity will receive - a 5% donation means a 5% donation!
More information about this can be found on our legal page.