Why do we need a Commercial Participation Agreement (CPA)?

Everyclick undertakes to give at least half of its gross revenue to charities listed on Everyclick Ltd’s Websites.  The Charities Act 1992 requires a CPA to be put in place when a business is involved in a promotional venture with a charity. The business and the charity may think of such sponsorship as a donation but in reality the business is paying the charity money in return for some advertising and the use of a charity's name and/or logo and encouraging supporters to buy the products of the business, in this case down-loading and using the Products.

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