Why not Gift Aid all the money?

Everyclick will receive a benefit from its arrangement with the charity, and the Gift Aid rules do not allow anything except minimal benefits to be provided by a charity in return for donations.  The benefit to Everyclick is that supporters of the charity will be encouraged to down-load and use the Products and Websites.  Consequently the benefit has to be invoiced separately to Everyclick and this payment is received in the charity's hands as trading income, not as a gift.

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